Important points of the recent Canadian Do Not Call List regulations are routinely overlooked by a large number of small and medium businesses in Canada.
Even if you are an exempt organisation (newspaper, charity, politician) or just doing permission based marketing or business to business selling, you are still required to register your organisation. Legislation does not always make sense, but if you hope to use a defense of due diligence in the event of a mistake or false accusation, then you should be careful about compliance. That means registering. Registering is free.
Even if you do not normally deal with the general public, you still need a do not call list.
Anyone you call in the legitimate course of your business can ask to be put on your company do not call list (DNCL).
For due diligence you must have a company do not call list, with procedures to maintain and distribute it. Even if it is blank right now, it has to be there. Your people must be aware of it, and how to access it, even if there is nothing in it.
If you operate a business in Canada then you need a do not call list for your company. Even if it is empty, having it is part of showing due diligence in complying with the telecommunications regulations. You may be an exempt organisation but you are still required to maintain and use an internal do not call list. If you have no list, no procedures, no training or no documentation then you are potentially vulnerable in the event of a mistake or false accusation.